Dr. Ketan S. Vira is a Director at the Pillai HOC Institute of Management Studies & Research, Rasayani, with extensive experience in academic leadership, teaching, research, and administration. He holds a Ph.D. and M.Phil. in Economics, an MBA in International Business, an M.A. in Economics, and an M.Com.

His areas of expertise include General Management, Economics, Marketing, Consumer Behaviour, Retail Management, and International Marketing. He has published more than 70 research papers, articles, chapters, and other academic works, authored books, and serves as a Ph.D. Guide with the University of Mumbai.

Dr. Vira has received several recognitions for his contributions as an educator, mentor, researcher, and academic leader. He has also served as a keynote speaker, subject expert, and panel member at national and international conferences, and has industrial experience in retail, manufacturing, and real estate.